Lynx
The Lynx
Effect Lab

As Lynx was a new brand in the market, most guys didn't have the faintest idea what to do with a body spray. You’d think the words 'body' and 'spray' would give a clear hint, but no.

So we created a series of tongue-in-cheek educational online videos for guys in order for them to understand how to use the product and what we mean by the Lynx Effect.

Lacking an older brother in a one-child society there was only one person fitting to play that role, to guide guys to success with the ladies. Edison Chen is not only a singing and acting celebrity but is most notorious in the Chinese speaking world for being embroiled in a sex scandal.

These online films were the first communications from the Lynx Lab, an online platform we created as a destination to house a wide variety of future mating game 'experiments' that guys are invited to watch and get involved in.