Alpenliebe
Share It and See

In such a fast-paced country as China pleasantries can sometimes fall by the wayside as people strive to make a buck (or two). We launched a new initiative of turning 1.2 billion strangers to friends, one candy at a time.

We started by giving this well established brand a new, iconic and simple look. Then, launched a new campaign inviting people to give someone a piece of candy and see where
it takes you.

Print

Translation:
A little sharing can lead to big returns.

Share it and See

Print

Translation:
Become the centre of attention.

Share it and See

Print

Translation:
It could be the start of a new friendship.

Share it and See

Print

Translation:
Make a friend that’s outta this world.

Share it and See

Print

Translation:
Your popularity may grow.

Share it and See

Print

Translation:
Make peace with an old rival.

Share it and See

Print

Translation:
We promise you’ll make someone’s day.

Share it and See

Outdoor

Translation:
You may suddenly have more friends.

Share it and See

Outdoor

Translation:
People might see you differently.

Share it and See

Share it and See TVC

A girl asks for directions after sharing a candy, which starts a wave of directions to her destination.

Chinese New Year TVC

Digital Poster

Translation:
Share it with ___ and see.

People could nominate someone to share a candy with by scanning the QR code. Their nominee would gain a voucher to redeem the candy while the entire connection was posted to their Wechat feed.

Website

The website became a hub for new friendships where people posted images and film of themselves. The counter clocked over counting the new conversions of strangers to friends.

Little Book of Kindness

We created a Little Book of Kindness as a launch piece for the new platform for PR and Perfetti Van Melle (Alpenliebe) global.