Disney
The Grand Adventure

We created a new positioning and platform for the American market that celebrates the endearing relationship between grandparents and grandchildren, and encouraged them to visit Walt Disney World as part of their own shared Grand Adventure.

Our grand adventurers created family logos on the website. They were printed and applied to T-shirts and other merchandise. Customised invitations were sent to family members and digital memory albums were created after their adventure and printed in physical form.

Grandparents and kids were encouraged to plan their trip together. They had their own virtual pins to place down on an interactive Walt Disney World map.