Binge
In the Mood
To stand out from the streaming competition and showcase its enormous content library we looked to provide an answer to the old "What do you feel like watching?" dilemma and actually let your feelings answer for you.
The Binge app was able to read your mood based on your social media activity and made a choice just for you. While interactive outdoor posters allowed people to choose their mood based on any of the colours in the Binge logo. It then immediately allowed people to get hooked with a one time limited pass.
Poster
Poster
Poster
Poster
Digital Posters
Digital Posters
Touch the coloured circles to choose your mood and based on that, a recommendation is given. If not a subscriber you're given a 24 hour QR code pass to binge as much of the show you can.
Mood App
The app checks social media against a list of commonly used words and phrases based on feelings. Takes your recent social hashtags, posts and lists and matches your social mood with a show or film.